These are from “Understanding Media : The Extensions of Man”
"As automation takes hold, it becomes obvious that information is the crucial commodity, and that solid products are merely incidental to information movement."
"Advertisers pay for space and time in a paper and magazine, on radio and TV; that is they buy a piece of the reader, listener or viewer as definitely as if they hired our homes for a public meeting. They would gladly pay the reader, listener, or viewer directly for his time and attention if they knew how to do so."
