You’d think everyone would have heard of a popular musical artist who just came off a 3-year, 168 show tour that grossed over $96 million, wouldn’t you?
Via Lefsetz:
Everybody does not know who Leonard Cohen is. He never even had a hit!
But Leonard Cohen just completed a three year tour.
There were 168 shows. And a total gross of 96+ million dollars.
There were 55 shows in 2010 alone. And the average attendance was 8,150. And the average ticket price was $104.30. The only acts in the Top 50 with a higher average ticket price were superstars, Bon Jovi, Paul McCartney, the Eagles, Roger Waters, Whitney Houston and Cher. Leonard Cohen is number thirty on the chart, higher than Eric Clapton, Carrie Underwood, Elton John and the Jonas Brothers.
Everybody knows that Leonard Cohen is an artist.
Everybody knows that Leonard Cohen is about meaning first.
Sure, everybody knows he’s not going to live forever, that this might be their last chance to see him, but they EMBRACED IT!
Everybody knows what’s got value, what touches their hearts, what lasts. Ignore the hypemeisters, because everybody knows.
The truth.
The moral of the story? Forfeit the quick buck now of meaningless art for the rewards of artistic longevity.